Cannabis Consumer Sensory Research Ballot & FAQ

Sensory Panelists Needed for Ongoing Web Based Cannabis Research
Help improve scientific understanding of the sensory experience of cannabis by participating in our
Cannabis against a white background, ready for evaluation
research. We are developing a quantitative survey which will ultimately lead to useful information and innovations for cannabis consumers.

This research is not an encouragement or endorsement of illegal activity. Please do not participate in this research if you live in a state where it is illegal for you to consume cannabis.

The first phase of this research is focused on optimizing the sensory ballot, so the next time you smoke cannabis we hope you will consider doing so as you fill out this survey. The FAQ is below the questionnaire box below.

Follow the link in the form below to complete the survey. It will take 20 minutes or less.
You may complete this survey multiple times to evaluate multiple strains:




Cannabis Consumer Sensory Research Ballot FAQ:

Q. Who is sponsoring and conducting this research?
A. Hjorth Product Research is the first research firm dedicated to conducting pioneering research into understanding the consumer experience of using cannabis. All research is conducted in compliance with the laws of Washington State and is in no means intended to encourage illegal activity. 

Q. What is the purpose of this research?
A. Cannabis is a legal consumer product, but little consumer or product research has been possible until now. The objective of this research is to understand the subjective experience of consuming cannabis from a consumer perspective, and to develop a method to quantify the relevant aspects of the experience to aid in informing consumer choice and guiding new product development. Our research is intended to produce meaningful information to consumers such as which strains are best for promoting appetite or which are the most sleep inducing. 

Cannabis was legalized by the voters in the state of Washington effective December 6, 2012. The Washington State Liquor Control Board is in the process of rulesmaking and implementation of the citizen sponsored initiative. Cannabis will soon be available in state sponsored stores, much like liquor was distributed in the state until changes in 2012. 

Q. What is the “Cannabis Consumer Sensory Experience Ballot” project?
A. HPR is developing an instrument to quantify the subjective experience of cannabis consumers. In addition to the dimensions of aroma, flavor and smoking quality, cannabis has an additional psychoactive component. Unlike alcoholic beverages, which have one active ingredient (ethyl alcohol), cannabis has numerous psychoactive compounds which are present in varying ratios in different varieties (strains). Understanding the complex sensory experience of consuming cannabis is an immense project and this is merely the first step.


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